The New Color redefines 21st century color as a multi-sensory phenomenon relevant to Visual Literacy and communication at all levels. This course offers a multidisciplinary way to explore the dense network of color codes coursing through our lives every day and gain Color Competencies for strategic real-world applications.

The New Color is a S.T.E.A.M.-Powered Learning Model (Science, Technology, Engineering, Art, Math) taking root at the University of Texas in Austin, provides an innovative solution to the critical lack of relevant color education in the United States. Students investigate the role of color in psychology, science, art, design, industry and the built environment. Components include a guest speaker series, hands-on experiments, collaborative research projects, readings, group discussions, field trips and creative color interventions. This course provides tools for dynamic color management including the New Color Wheel, where Magenta is the New Red.

Spring 2019

The New Color launches at UT Austin in homage to the Bauhaus Centennial, celebrating the innovative modern design school’s ideal of gesamtkunstwerk (total work of art). Students from all majors will practice critical thinking and creativity while exercising practical tools for strategic real-world color management. Color knowledge is not just for artists, designers, and entrepreneurs - but for creative minds from all walks of life.

S.T.E.A.M. Supermodel

Stovall anticipates that THE NEW COLOR will serve as a catalyst to transform STEM into the more holistic STEAM Supermodel. Pairing the Arts with Science, Technology, Engineering, and Math maximizes our collective strengths and provides a collaborative infrastructure for innovation to flourish. We live in a world that increasingly relies on the primacy of visual cues. Color Competencies provide essential Visual Literacy training and ensure informed communication across a wide range of disciplines, professions, and cultural practices.

The New Color, A 21st Century Field Guide

Luanne has been creating content for this new color paradigm since 2003, when she taught A New Field Guide to Color as an undergraduate course at the School of the Museum of Fine Arts in Boston, Tufts University’s Visual Arts campus. She has given color courses, workshops, and lectures at many locations including Tufts University, MIT Sloan School of Management, Wellesley College, UT Austin, Art Institute of Austin, and Contemporary Austin. Currently, Luanne is writing The New Color, A 21st Century Field Guide as the foundation for her courses, workshops, and lectures. Course competencies address color literacy in the following areas:

• Color Field History: Color Systems, Color Mapping
• Color Science: Physics of Light, Color Vision, Optical Illusions, Afterimages
• Color Psychology: Cracking Cultural Color Codes
• Color in the Arts: Visual Arts, Performing Arts, Entertainment Arts, Design
• Industrial Strength Color: Organic and Inorganic Pigments, Industrial Color Applications, Color Forecasting
• Color and Wellness: Color in Nature, Color in the Built Environment, Chromotherapy
• Color Management: Color Field Tool Kit with Basic Color Terms, 12 Chromatic Strategies, Color Communication and Visual Intelligence
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